Male shaving products

Our story

Established in 2011

Established in 2011, The Groomed Man launched as a sister company to Womanly Charm with a clear aim: to cater to men seeking alternatives to cheap shaving products found on the high street. We are dedicated to offering a superior shaving experience, one rooted in tradition and excellence – shaving is more than a routine, it is a ritual.

A razor and shaving brush
A razor and blades on a towel

Tradition lies at the core of our ethos

At The Groomed Man, tradition lies at the core of our ethos. We proudly feature brands that have been in business for centuries, upholding time-honoured practices and delivering high-quality luxury products. These brands stand in contrast to the often inferior options available on the high street, ensuring our customers receive only the best

We are also a proudly British company, committed to sourcing many of our products from British brands. This allows us to support the local economy, reduce our carbon footprint, and ensure that fair labour practices are used.

A bearded man sitting on a chair outisde
A bearded man sitting outside

Whether you are new to traditional wet shaving or a seasoned expert, we have everything you need to achieve your desired look. Our extensive range includes shaving creams and soaps, shaving brushes and razors, as well as beard oils and balms. At The Groomed Man, we are dedicated to helping you cultivate the perfect grooming routine.

A barbers salon

You're In Safe Hands

If you haven’t shopped with us before, you can rest assured you are in safe hands. We've sold over 40,000 products to 2,000 loyal customers. These customers return to us repeatedly, confident in the exceptional service and premium products we provide.

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